It’s the video content revolution, right?
With a bazillion videos on YouTube, Vimeo, Facebook and elsewhere. About kittens in boxes, people taking selfies, cinnamon challenges and other Earth-shattering stuff.
But where are the business videos?
Sure, there are big budget productions by corporate giants. But compelling videos by businesses of all sizes that don’t break the bank? Um ... crickets.
I have no clue what’s holding everything up.
It can’t be cost, because video prices have fallen through the floor. And you have enough to start shooting right now with your phone camera.
So to help clear the bottleneck, I’ve put together some tips that have helped me over the years, and can help you, too.
Start with a sound strategy.
Your budget may be limited, but your brainpower isn’t. Plan what you’d like your video to accomplish. Among the options are:
Once you’ve established your goals, write a video strategy to achieve them. Then, crank out a video script (if you’re interviewing someone, these would be your interview questions). Going into a shoot with a well-conceived strategy and script will make it much easier to bring your video to life.
See it before you shoot it.After you’ve created your strategy and script, visualize your shoot with a storyboard. This is a series of still images (photos, line art or stick figures) and corresponding captions that describe the action. Visualizing what, how and why you want to shoot will give you direction and focus for your video production, and enable you to test out different shots and scenarios before the real thing.
Don’t have the money to invest in a professional video kit? Don’t need it.
I was inspired by Paul "Bud" Bucha, Captain 101st Airborne, Medal of Honor Recipient, Vietnam Veteran. It was a shoot for Polymedco on the importance of colorectal screening. Bud has such a can-do, positive energy approach to life that he inspires and invigorates you. See the video at https://vimeopro.com/markbellusci/commercial-productions/video/164033763
I was fortunate enough to capture video and photography of Beth Comstock, hosted by Jason Hauer of The Garage Group.
This is one of a series of videos I created for The Home Caregiver Network. This video features Colleen, who takes care of her intellectually challenged brother. #caregiver #video #videographer #videoproduction #filmmaker #bellusci #caregiving #videoagency #videographers
To all you video marketers, you’d better come to grips with the fact that your metrics will never beat those of a pet video ... before it gets ugly. #videomarketing #metrics #video #videoagency #videographers #videoproduction #petvideos #comedy, #darkcomedy #satire
See Bad Doggie, Chuckles vimeopro.com/markbellusci/festival-films/video/72359081
Never too cold to shoot outdoors in the woods ... right? Shout out to @eelfenbein and her team at Comcast for bringing @mattcleckner and me on for a cool project, literally and figuratively. And thanks to Gustavo Ruiz shooting me shooting him. #videography #filmmaking #editing #outdoorfilming #videographer #filmmaker
I was talking to my bud and frequent writing/filmmaking/creative cohort, @danchichester, about how I always use my iPad and iPhone as first, second, third or even fourth cameras on shoots, and he then pulled up this video. It’s amazing how good mobile cameras and mobile video apps are becoming, and how that’s changing the landscape of video. #video #videographers #videoproduction #trends #videography #creativity #photography #technology #mobilefilmmaking
Thrilled to have worked with The Garage Group and Beth Comstock as videographer/photographer for this enlightening and inspiring presentation. #videoproduction #photography #thegaragegroup #bethcomstock #videography #videographer