More tips and tricks to help you make video marketing a reality.Move on to your other sound strategy (the audio kind).
Whoever you’re trying to reach will forgive you for less-than-stellar video quality. Not so much with sound. Screw that up and say goodbye to your audience.
A value investment that will make your mobile phone shoot look like a pro’s.
No matter what you’re shooting with, a tripod is a must. Even if you’re shooting with a phone, there are plenty of tripods and adaptors you can pick up. And even if you like that raw, shaky camera look you see in so many suspense dramas, you’ll most likely need a tripod for some of your shots to give your motion-sick viewers a break from the shaky shots. Also, there will be times when you’re working on your own and want to set your camera in one location while you move to another to interview a person or shoot with a second camera.
More tips are on the way. Stay tuned.
Mark Bellusci is an award-winning filmmaker, published playwright and freelance copywriter. The filmmaking and playwriting started as hobbies, became crafts, and are now how he makes his living, along with copywriting. And somewhere along the way, he picked up an MBA from Baruch College, CCNY. See his stuff at markbellusci.com
#video #videotips #videoproduction #videography #videohowto #videoadvice #makeyourownvideo #makeyourvideo
Got 10 minutes? Check out our latest Street Writers podcast. It’s got a great tip on a great tool that Dan Chichester swears by, a review of the great Sandman Slim series, and an intro to Mark’s series of articles on creating videos.
#podcast #podcastlife #podcastshow #writingtips #howtowrite #businesswriting #creativewriting
It’s the video content revolution, right?
With a bazillion videos on YouTube, Vimeo, Facebook and elsewhere. About kittens in boxes, people taking selfies, cinnamon challenges and other Earth-shattering stuff.
But where are the business videos?
Sure, there are big budget productions by corporate giants. But compelling videos by businesses of all sizes that don’t break the bank? Um ... crickets.
I have no clue what’s holding everything up.
It can’t be cost, because video prices have fallen through the floor. And you have enough to start shooting right now with your phone camera.
So to help clear the bottleneck, I’ve put together some tips that have helped me over the years, and can help you, too.
Start with a sound strategy.
Your budget may be limited, but your brainpower isn’t. Plan what you’d like your video to accomplish. Among the options are:
Once you’ve established your goals, write a video strategy to achieve them. Then, crank out a video script (if you’re interviewing someone, these would be your interview questions). Going into a shoot with a well-conceived strategy and script will make it much easier to bring your video to life.
See it before you shoot it.After you’ve created your strategy and script, visualize your shoot with a storyboard. This is a series of still images (photos, line art or stick figures) and corresponding captions that describe the action. Visualizing what, how and why you want to shoot will give you direction and focus for your video production, and enable you to test out different shots and scenarios before the real thing.
Don’t have the money to invest in a professional video kit? Don’t need it.