Take the voodoo out of video. Part 2

​More tips and tricks to help you make video marketing a reality.Move on to your other sound strategy (the audio kind).
Whoever you’re trying to reach will forgive you for less-than-stellar video quality. Not so much with sound. Screw that up and say goodbye to your audience.

• Try to follow the three-foot rule: get your sound recording device within three feet of what you’re recording.
• That may mean using an audio recording device that’s different than your video recording device.
• It does make it a bit more difficult to create the final video. But with a little post-shoot editing, it will be worth the improved sound quality.

A value investment that will make your mobile phone shoot look like a pro’s.
No matter what you’re shooting with, a tripod is a must. Even if you’re shooting with a phone, there are plenty of tripods and adaptors you can pick up. And even if you like that raw, shaky camera look you see in so many suspense dramas, you’ll most likely need a tripod for some of your shots to give your motion-sick viewers a break from the shaky shots. Also, there will be times when you’re working on your own and want to set your camera in one location while you move to another to interview a person or shoot with a second camera.

• Tripods are available for just about any budget. A basic one can start for as low as $30.
• More advanced ones bring you a world of smooth tilting, panning and stability features.
• If you are shooting on the run and want a bit of motion in your shots, just fold up the legs and use your tripod as a monopod.

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More tips are on the way. Stay tuned.
Mark Bellusci is an award-winning filmmaker, published playwright and freelance copywriter. The filmmaking and playwriting started as hobbies, became crafts, and are now how he makes his living, along with copywriting. And somewhere along the way, he picked up an MBA from Baruch College, CCNY. See his stuff at markbellusci.com
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