More tips and tricks to help you make video marketing a reality.Set up your interview video to look like a pro.
A few steps of preparation before an interview can help things flow smoothly, save you time on shoot day and help you record a professional looking video.
Decide if you will include yourself on camera, or just the interviewee.
You’ll need to know this in advance so you can set up your camera to include both you and the interviewee in the frame, or create a two-camera shoot.
For interviews, position your main camera over your shoulder, and have your interviewee look at you.
If you’re conducting an interview, there’s nothing more disruptive to the audience than having an interviewee’s eyes bounce back and forth between you and the camera.
Check on your actors (or interviewees) before the shoot.
No matter how wonderful your script/interview questions and location are, the most important thing is your on-screen talent. Yet, with everything you’re focusing on (equipment, logistics, schedules and so on), you might fall into the trap of assuming your actors will be prepared for the shoot. I have made that mistake too often, and was then forced to scramble with actors who didn’t know lines, and interviewees who froze once the camera was turned on. Make sure to check in frequently on those who will be in front of the camera right up till shoot day.
No “Um’s,” “Ah’s,” or “Mmm Hmms.”
When you’re interviewing someone you have to stay silent. Sounds simple, but it can be harder than you think. When we have a conversation, we generally use verbal affirmations (the “mmm hmms” and “uh huhs”) to let the other person know we’re actively listening.
More tips are on the way. Stay tuned.
Mark Bellusci is an award-winning filmmaker, published playwright and freelance copywriter. The filmmaking and playwriting started as hobbies, became crafts, and are now how he makes his living, along with copywriting. And somewhere along the way, he picked up an MBA from Baruch College, CUNY. See his stuff at markbellusci.com
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