More tips and tricks to help you make video marketing a reality.Shoot something other other than what you’re shooting (it’s called b-roll).
Interviews, documentaries, narrative films, live performances: whatever you’re shooting, you’re going to need more footage than your main shots. That’s where b-roll comes in (also known as cutaway shots). Think of anything you’ve watched recently. Sometimes the camera will move to the people they’re talking to, sometimes to topics that the main characters are talking about, sometimes to elements around the character, including the speakers’ hands. That’s because we’re trained as viewers to crave motion, and we get bored or lose focus if we don’t have it.
Shooting outside is a lot easier than it used to be, thanks to the automatic neutral density (ND) filters in many of today’s camcorders and phone cameras. These filters are like sunglasses for your cameras, and give you the right level of filtering automatically to ensure that your outside shots have the right brightness and contrast.
On-screen talent can make or break your video. So schedule plenty of rehearsals before your shoot. Of course, this can be easier said than done considering everyone’s schedules. That’s where video meeting sites like Skype, Zoom and now even FaceTime come in.
There’s enough excitement, action and pressure on shoot day without having to sweat through a bad battery or malfunctioning microphone.
Photo by Oleksandr Pidvalnyi from Pexels
Remain calm (or at least fake it).
You’ve done all your planning, scouted your location, prepped your actors and tested your equipment. Now it’s shoot day, and Murphy’s Law kicks in: a camera malfunctions, a light fizzes, or an actor/interviewee gets a frog in her throat.
Mark Bellusci is an award-winning filmmaker, published playwright and freelance copywriter. The filmmaking and playwriting started as hobbies, became crafts, and are now how he makes his living, along with copywriting. And somewhere along the way, he picked up an MBA from Baruch College, CUNY. See his stuff at markbellusci.com.
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